marketing leadership & strategy
Every engagement starts with the same question.
What's working, what isn't, and what do we do about it? The format changes depending on where you are and what you need. The starting point doesn't.
This is hands-on, high-level strategy work, not volume-based consulting. If you’re reading this, there may be an opening available. The fastest way to find out is to reach out.
Marketing Intensive
A focused strategy session for the business owner who needs a clear direction and a plan they can actually move on.This is for the owner who's been circling the same marketing problems for months and needs someone to come in, look at the full picture, and tell them what's actually off. Not just more information but a real answer.
We spend focused time on your business. You come in with your pre-work done and leave with next steps written, prioritized, and ready to act on.
INCLUDES:
Pre-work questionnaire
90-minute private working session
Written summary with findings and next steps in priority order
YOU'LL WALK AWAY WITH:
A clear read on what's working in your marketing and what isn't
The two or three things worth focusing on first
Blind spots called out
A direction you can move on without second-guessing it
The goal isn't to overwhelm you with findings. It's to give you the three things that will actually move the needle and the clarity to act on them without second-guessing.
Marketing SPRINT
A focused four-week engagement to build or sharpen one core area of your marketing with a 90-day plan to run with at the end.This is for the owner who's done talking about what needs to happen and ready to actually do it. You know the problem. You just need someone in your corner who can build the strategy, keep the priorities straight, and make sure the work points toward revenue.
We take one area of your marketing and build it out completely. By the end of week four you have a roadmap to put into action.
INCLUDES:
60-minute kickoff session in week one
Three 30-minute check-in calls across weeks two through four
Weekly priorities delivered so you always know what to work on next
Feedback and direction between sessions, not just on calls
90-day marketing roadmap at the close
IN FOUR WEEKS, WE CAN BUILD:
A lead generation or referral strategy
An offer positioning and launch plan
A social media approach tied to revenue, not just content output
A referral partnership or community channel
YOU'LL WALK AWAY WITH:
One area of your marketing fully built and pressure-tested
A 90-day roadmap you can hand to your team or run yourself
Clarity on what to measure so you know if it's working
Momentum you didn't have four weeks ago
Fractional CMO
Ongoing strategic marketing leadership for the business owner whose marketing has activity but no clear direction behind it.This is for the owner who's still the one every marketing question comes back to. You have people doing things, but don't have anyone making sure those things are pointed at the same goal. That's the gap this fills.
I work at the strategy level. I build the plan, manage the priorities, keep everything connected, and make sure the direction holds as the business shifts. You stop being the bottleneck. Marketing starts moving on its own.
INCLUDES:
2-hour strategic planning session to start
One 60-minute strategy session per month
Notes and action plans after every session
Direction and feedback as you implement between calls
Quarterly recalibration as the business evolves
WE FOCUS ON:
Annual marketing plan tied to your revenue goals
Offer and revenue path clarity
Marketing and sales strategy built around how you operate
Quarterly priorities that are realistic (not just aspirational)
Building a pipeline that doesn't require you to hustle it into existence
YOU'LL WALK AWAY WITH:
A marketing strategy that runs without you holding it together
A team that knows what they're doing and why
Decisions made at the strategy level so you can lead the business, not just manage it
A clear picture of what's working, what isn't, and what to do about it
Fractional CMO
Ongoing strategic marketing leadership for the business owner whose marketing has activity but no clear direction behind it.This is for the owner who's still the one every marketing question comes back to. You have people doing things, but don't have anyone making sure those things are pointed at the same goal. That's the gap this fills.
I work at the strategy level. I build the plan, manage the priorities, keep everything connected, and make sure the direction holds as the business shifts. You stop being the bottleneck. Marketing starts moving on its own.
INCLUDES:
2-hour strategic planning session to start
One 60-minute strategy session per month
Notes and action plans after every session
Direction and feedback as you implement between calls
Quarterly recalibration as the business evolves
WE FOCUS ON:
Annual marketing plan tied to your revenue goals
Offer and revenue path clarity
Marketing and sales strategy built around how you operate
Quarterly priorities that are realistic (not just aspirational)
Building a pipeline that doesn't require you to hustle it into existence
YOU'LL WALK AWAY WITH:
A marketing strategy that runs without you holding it together
A team that knows what they're doing and why
Decisions made at the strategy level so you can lead the business, not just manage it
A clear picture of what's working, what isn't, and what to do about it
SOCIAL MEDIA MANAGEMENT with Strategic Direction
For founders who have clarity on their business but not the bandwidth to make their social media pull its weight.Most social media fails because nobody has decided what it's actually for. Someone posts three times a week, the content is fine, but it’s not connected to the business. It’s just filling space.
I stopped taking on social media management on its own. Posting into a strategy vacuum is one of the fastest ways to burn cash in marketing. If we're already working together on strategy, social media becomes something worth executing on well. I lead the strategy with a trusted team to run the day-to-day.
Available as an add-on to the Fractional CMO Engagement or through a longer-term managed retainer.
ready when you are
Most of my clients
come through referrals.
If someone sent you here, you already have a sense of how I work. If you found me on your own, here's what I'll tell you. I work with businesses that have tried the agency route, know something is off, and want someone to come in and lead it rather than send them a deck and disappear. If that's you, let's talk.