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I was on a call last week with a business owner who told me they're spending about 12 hours a month on social media. They're posting good content, being consistent, and putting in the work. He also mentioned that 80% of their new clients come from r
Every time someone hits follow, they hand you something they can't get back... their attention. Most businesses treat that like it's free (and boy does it show). They post because it's Tuesday and one more thing dropped into a feed that's already dr
I think about this a lot when I'm working with business owners who are convinced they need a bigger ad budget or a better content calendar. Sometimes, yes. But more often what's actually missing is something harder to put in a spreadsheet. Nobody r
I spent a lot of years bitching about what my community was missing for women in business. Too many networking events that felt 'meh' and resources that were built around theory than the real world. The programs looked good on paper, but I'd leave f
Good marketing strategy doesn’t care what industry you’re in. I’ve spent 15+ years proving it from healthcare and financial services to B2B and retail. Refined messaging for businesses across industries that rarely show up on the s
The thing people are buying in an AI world isn't your product. It's you. When everyone has access to the same tools, the same templates, the same strategies, the only real variable left is the person behind the work. Your voice, your point of view,
The most strategic thing you can do for your business right now is stop trying to sound like everyone else. Your point of view, voice, and the way you approach the problem is the only part of your business AI can't replicate or your competitor can't
When someone lands on your website or your Instagram, do they immediately understand why you do what you do or do they just see another list of services? Simon Sinek nailed it and most businesses still haven't caught up. People don't buy WHAT you do