Hi, I’m Brigitte Boots.
Marketing strategist, founder, and community builder with 15+ years of experience across corporate and independent work. I've spent most of my career inside other people's businesses figuring out what's not working and building something that does.
I have over 15 years of marketing experience across corporate roles and, more recently, my own business. Over that time I've scaled a medical practice from 8 to 20 locations on a lean team and a small budget, pulled a nonprofit back from the edge of closing by rebuilding the team, the board, and the finances, and built marketing departments from scratch across healthcare, financial services, B2B, and retail.
At some point I stopped trying to be the person who does everything and became the person who comes in, looks at the whole picture, and figures out what needs to change. That's the work I do now.
I left corporate because I wanted to do it my way. That means when you work with me, you get me. You get my full attention, a strategy built around how your business operates, and everything we need to keep the momentum going.
"My worth isn't measured in hours worked but value added. I can get far more done in less time when I'm focused on the right things."
the person behind it
I have one life and I'm not interested in spending it on work that doesn't matter.
I spent a lot of years outworking everyone in the room. Showing up early, staying late, saying yes to everything regardless of whether it was in my job description or whether I had the bandwidth. I was good at it, but it cost me more than I realized at the time.
The version of me that exists now came from a lot of hard things I won't get into here. But those difficult stretches shaped how I think. The losses, pivots, and moments where I had to rebuild from scratch. They taught me to look underneath the surface rather than just manage what's visible. That instinct shows up in my work every single day.
I've gotten more specific about what I'm here to do.
ready when you are
Let’s see if we’re a good fit
I work with businesses that have tried the agency route, know something is off, and want someone to come in and lead it rather than send them a deck and disappear. If that's you, let's talk.