Marketing Leadership & Strategy for Purpose-driven Businesses
Let’s find what's working and what's not. Then fix it.
Most businesses aren't failing at marketing. They have real wins buried under inconsistent execution and messaging that no longer fits where they're headed. I draw on 15+ years in marketing to find what's working, cut what's slowing you down, and build the strategy around it.
the real problem
You're short on direction.
You have people doing things. Decent content, a website that looks fine, maybe someone running ads. Every time you try to get on top of marketing, something more urgent pulls you back in.
Nobody owns the strategy, nothing connects, and the pipeline stays inconsistent.
That’s where I come in… I look at the full picture, and tell you the truth about what's breaking down. I've done it in medical practices, financial firms, nonprofits, and retail.
how I work
First I see what you're working with.
01 see what's actually there
I look at all of it before I recommend anything.
02 cut what's not working
Email, social, lead flow, conversion.
03 build a strategy tied to revenue
Not a content calendar.
04 hand it off and step back
Three months, then it's yours.
Most businesses are already doing things that work. They just don't know it. From there we look at your three real constraints (the 3 C’s):
Capacity: Do you have a team to execute? Or are you doing it yourself on top of everything else?
Capability: If you have people, do they have what the strategy actually requires?
Cash: Tools, ad spend, new hires. What's actually available, not what you hope to have later?
Most businesses are already doing things that work. They just don't know it. From there we look at your three real constraints (the 3 C’s):
01 Capacity
Do you have a team to execute? Or are you doing it yourself on top of everything else?
02 Capability
If you have people, do they have what the strategy actually requires?
03 Cash
Tools, ad spend, new hires. What's actually available, not what you hope to have later?
about me
Hi, I’m Brigitte
Founder, Fractional CMO, Leader, and Community Builder
I spent 15 years in corporate marketing before I started Lost My Boots. I scaled a medical practice from 8 to 20 locations, pulled a nonprofit back from closing, and built marketing departments from scratch. I've watched the same breakdowns repeat, so I can usually spot the real problem in the first conversation.
Outside of client work, I own Rogue Valley Women in Business where we host monthly events for 1.2k+ members. Your network is one of the most underused marketing tools you have, and I try to prove that every month.
work with me
a starting point for wherever you are.
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Marketing Intensive
A strategic deep dive for the business who needs clarity now.
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Marketing Sprint
Designed to help you build or refine a core area of your business with speed, clarity, and intention.
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Fractional CMO
This is the core of my work. A high-level, long-term strategic partnership for the business who wants a clear plan and the support to execute it.
what clients are saying
What's actually happened.
"When Brigitte handed me the marketing strategy she created, I literally cried reading it. It resonated so deeply — not just as a business plan, but as a reflection of who I am."
— Heather H.
Since implementing her business plan, I've seen a noticeable uptick in my business, even during what is typically a slow season. I'm genuinely enjoying my work, leveraging my strengths, and leading a cohesive team that I trust.
— Sarah S.
Brigitte is honestly a lifesaver. We're actually being seen online now. She helped us get our messaging right so we're attracting the right people. If you feel like your business is 'bleeding money,' you need to work with her.
— Natalie P.
ready when you are
Most of my clients
come through referrals.
I work with businesses that have tried the agency route, know something is off, and want someone to lead it instead of sending a deck and disappearing. If that's you, let's talk.